Target audience differentiation

Gender - What an individual will identify towards ( Men Black deodorant and females pink perfume spray)

Race - The major divisions of mankind ( people of different skin colour e.g lighter skin colour or darker skin colour often to relate to that race in advertisement) 

Age - How old an individual is (Younger people IE Children who are childish and mess around compared to Old people who uses very dated language) 

Class - The Social and Economic differentiation of people ( Higher class audiences will have a much higher quality of life and be able to afford compared to lower class audiences who struggle to afford such luxuries)

Ethnicity - Major divisions of mankind however influenced massively via culture

Target Audience for magazine

FourFourTwo - Aimed at younger audiences to the older age. This would be aimed at the primary target audience as that is mainly who its aimed at in comparison to older people who are likely secondary and wouldn't buy the magazine.

Vogue - For Teenage girls and mostly women aimed at them in a primary manor as it is specifically targeted at beauty and also fashion.

Heat - Primarily aged at adults of a younger age and secondly aimed at secondary people of an older age and audience

TopGear - Kids swell as likely teenagers are primarily aimed at them

Horse & Hound - Older primary target audience aged around an older age group

Muse - Also an Older age group watching listening to classical music This would be its primary audience however the secondary would be younger adults.






ROCK SHOP - PUNK MUSIC

My avatar matches the stereotype 
of the rock in the form of a class 
target audience/NRS Social grade 
of C1 which means that this person 
is Lower middle class, can afford to 
buy rock clothes and is able to 
express himself over the form of rock 
The uses and frats theory applies to this
 by conforming to the reason of social 
identity by expressing themselves with 
people of the same young adult age 
and discussing rock to each other 
they may also be the age of around 
25+ and typically male and female. 




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