Target Audience

The Uses and Gratifications Theory.

The Uses And Gratifications Theory assumes audiences actively seek out media to satisfy individual needs. 

Information  

. Audiences are finding out about relevant events and conditions in immediate surroundings, society and the world.

. Seeking advice on practical matters or opinion and decision choices : voting for Brexit etc

. Satisfying curiosity and general interest : random facts etc

. Learning - Self education

. Gaining a sense of security through the gain of knowledge 

Personal Identity  

. Find or reinforce for personal values

. Finding models of behaviour

. Identifying with valued others (in the media) 

. Gaining insight into ones self : Helming your insecurities etc 

Entertainment  

. Relaxing 

. Time Filling

. Emotional Release

. Stress Release

Integration and Social interaction 

. Gaining insight into circumstances of others, social empathy

. Finding basis for conversation and social interaction

. Substitute for real life companionship

. Identifying with other and gaining a sense of knowledge